PARFUMERIE PARTICULIÈRE-Urban Insanity 都會失序 香精

A reflection of the madness induced by our environment, crushed by a concrete jungle or lost in endless greenery.

Irrespective of our preferences, we are inevitably drawn to them, regardless of our free will.

In search of a universal desire, an oasis in our lives.

NOTES｜Maté absolu, Yuzu, Basil “balkan” essence, Green tea, Green apples, Ambroxan, Musc blanc, Rhum Martinique extract.

Founded in 2016, Parfumerie Particulière is a bold fragrance house offering contemporary creations inspired by urban life and personal experiences.

Each scent reinterprets the codes of haute perfumery, balancing tradition and modernity to create a distinctive and immersive sensory experience.

The Desire to Disrupt

Behind the brand is Guillaume, whose passion for luxury and aesthetics led him from the world of fashion to perfumery.

Through years of exploration and travel, fragrance became his most personal form of expression.

Parfumerie Particulière does not seek to please everyone, but to resonate with those who recognize individuality and exception.

Special Partners

The collaboration with perfumers Amélie Bourgeois and Anne-Sophie Behaghel marked a defining moment for the house.

Their creative dialogue translated the brand’s spirit into bold, distinctive fragrances.

The result is a unique olfactory identity that is both timeless and unmistakably modern.

A Unique Encounter

The encounter with artist Pietro Sedda added a strong artistic dimension to the brand.

His signature illustrations were created for each fragrance, forming a dialogue between scent and visual art.

若水La brume 松山門市(Songshan Store)